“About 40% of students say that when it comes to picking which college they will attend, the most determining factor is the “overall fit,” according to a recent survey by the Princeton Review. Only about 9% of students cited affordability as the most important element in choosing their school. That’s happening, in part, because parents, and society as a whole, are allowing students to “take a kid’s approach to an adult decision,” personal financial coach Anthony ONeal said during a Debt-Free Degree Town Hall event with personal finance expert and best-selling author Dave Ramsey.”